Brian Frankel Law Firm PLLC

Authorized Reseller Programs.

Contact us today!

The Brian Frankel Law Firm helps brands build and enforce a legally sound Authorized Reseller Program tailored their business and sales strategies.

is your choice of counsel for matters involving Amazon, authorized reseller programs, and more.

Regain control of your brand’s sales channels.

If you don’t control who sells your products, your brand may be undermined by unauthorized sellers, inconsistent pricing, poor customer experiences, counterfeits, gray market, etc.


An authorized reseller program gives your brand the legal tools it needs to set clear boundaries, preserve product value, and support enforcement on platforms like Amazon, Walmart, and eBay.


We help brands of all sizes create customized reseller programs that are clear, enforceable, and aligned with long-term business goals.

You work hard to build your brand, and we work hard to protect it.

Without a reseller program in place, your brand may be vulnerable to:

• Sellers listing expired or damaged products

• Discounting that undercuts your legitimate partners

• Platform confusion and inconsistent brand messaging

• Limited ability to remove problematic sellers

The Solution

Why It Matters

Challenges

If these issues sound familiar, it’s time to take action.

We Help You Build a Clear, Enforceable Framework

Our law firm provides legal services that help your business:

• Identify and define authorized resellers

• Establish pricing and advertising standards

• Restrict online sales to approved channels

• Limit warranties or guarantees to authorized sellers

• Build the documentation necessary to support enforcement

What is included:

• Authorized Reseller Agreement,
• Online Sales Policy,
• Minimum Advertise Price (MAP) Policy,
• Reseller Application,
• Letter of Authorization template,
• Intellectual Property Audit,
• Distribution Strategy, and
• more tailored to your Brand's needs.

How It Works

1. Initial Consultation

We assess your brand, products, and current sales channels.

2. Program Design

We draft legal documents and create an enforcement-ready structure.

3. Onboarding and Rollout

We provide tools for reseller onboarding and compliance communication.

4. Ongoing Support

We assist with enforcement, platform coordination, and updates as needed.

We Work With Brands Across All Industries

• Direct-to-consumer brands
• E-commerce brands
• Private label sellers
• Amazon brands
• Manufacturers
• Wholesale distributors
• Brand managers
• Resellers

Our clients include:

Real Solutions for Real Brands

Nutritional Supplements

Pet

Supplies

Gourmet Foods

Skin

Care

A health brand selling through Amazon and independent retailers struggled with resellers undercutting prices and repackaging products. We implemented a MAP policy and reseller agreement that supported the brand’s removal requests and restored price consistency.

A pet brand faced third-party Amazon sellers listing outdated inventory. We drafted a reseller policy and helped the brand implement a warranty disclaimer to distinguish authorized sellers, improving their ability to report unauthorized listings.

An artisanal food brand found gray market sellers shipping perishable goods improperly. We created an internet sales policy and provided enforcement tools to identify and restrict unauthorized e-commerce activity.

A premium skincare brand experienced unauthorized discounting that damaged brand perception. Our program helped the brand control pricing, onboard compliant resellers, and improve their credibility on major online platforms.

Case Studies:

Trusted by Brands that Care About Control

"We didn’t realize how exposed we were until our reseller agreements were in place. Now we’re proactive instead of reactive."

- George W. and Cindy W., wellness brand founders


"Our Amazon listings were a mess. Now we know who is authorized, and we have support when sellers pop up that shouldn’t be there."

- Lisette D., pet product entrepreneur


"I thought I needed a trademark lawyer, but what I really needed was reseller control. This solved our biggest problem."

- Carlos R., gourmet food manufacturer


"Everything we needed to get organized and confident was in the program. Our pricing finally stabilized."

- Elizabeth P., skin care brand owner


"Unauthorized online sales used to be impossible to deal with. Now we have clarity, structure, and a way forward."

- Mei-Lin T., cosmetics brand manager

The Brian Frankel Law Firm

I, Brian Frankel, am not only an attorney, but I have also invented, listed, and sold my own product on Amazon. I have worked with the ultra-competitive high end food market, skin care market, pet supplies market, and more.

Eliminate unauthorized sellers, enforce pricing, and regain control of your brand. Our law firm builds custom authorized reseller programs for growing businesses.

Brian Frankel, Esq.

Managing Partner

Take back control of your brand

Fill out the form and we’ll contact you directly.

Frequently Asked:

Let us help you eliminate unauthorized sellers, enforce your policies, and protect your products across all sales channels.

What is included in a reseller program?
A typical program includes an authorized reseller agreement, online sales policy,

MAP policy, reseller application, letter of authorization template, IP Audit, and distribution strategy. These legal tools are tailored to your brand’s needs and built to support enforcement efforts.

Will this guarantee Amazon or Walmart will remove sellers?
No, we cannot guarantee removal. However, these programs provide essential documentation required to support takedown requests. Many platforms will not act without these materials in place.
What does it cost?
Our pricing is structured to reflect the complexity and scope of your needs. We offer hourly rates or flat-fee packages that include drafting, guidance, and implementation support so there are no surprises.
Do I need this if I already have a trademark?
Yes. Trademarks protect your brand identity, but they do not give you control over how and where your products are sold. Reseller programs address this gap.
How long does it take to implement?
Most programs can be created and delivered within a few weeks. Implementation time may vary depending on how you onboard your current resellers.
Can this be used for physical retail as well as online?

Yes. We tailor the program to apply to online marketplaces, brick-and-mortar stores, distributor relationships, and more.

Can I use this program internationally?
We focus primarily on U.S. legal protections. However, we can work with international counsel or advise on strategies for cross-border distribution if needed.

Protect Your Brand with a Legally Enforceable Authorized Reseller Program

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