Scientific conference at the XXIV Congress of Public Relations Professionals

CONFERENCE AGENDA
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"Digital Horizons: Artificial intelligence and digitalization in the service of public relationsand marketing"

Rzeszów

Hotel Bristol

20 September 2024

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Honorary Patronage

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Media Patronage

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Katowice Business University, Poznań University of Economics and Business, and the University of Warsaw invite you to the next meeting of researchers in disciplines related to marketing communication, with particular emphasis on public relations research. The aim of the conference is to integrate the community of specialists involved in the scientific, educational, and practical activities of public relations and marketing communication.

Scope of the conference:

  • Artificial intelligence tools in communication
  • The role of communication in building social awareness in the ESG area
  • Ethical challenges of communication research
  • Public relations, public affairs, public diplomacy in the era of digitalization of socio-economic life
  • The role of marketing research in the digital technology era
  • Public relations tools in the era of digitization
  • Marketing tools in the era of digitization
  • The impact of digitization on company communication with the environmentInformation security of the country and economic entities
  • New trends and social expectations in the field of information, including: information activities for sustainable development and social responsibility, economic patriotism, the reputation of national economies
  • Legal aspects of information activities

Keynote speakers

dr hab. Michał Krzykawski, prof. UŚ

Philosopher, researcher at the Faculty of Humanities at the University of Silesia in Katowice, where he heads the Center for Critical Technology Studies. Author and co-author of numerous works in the field of contemporary French philosophy, philosophy of technology, and social philosophy. Advocate of conducting transdisciplinary research, vice-president of the Collaborative Workshop Foundation.

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dr hab. Dariusz Szostek, prof. UŚ

Professor at the Faculty of Law and Administration at the University of Silesia, Partner and founder of Szostek-Bar and Partners Law Firm. Member of the Polish Academy of Sciences in Katowice, expert at the European Parliament’s Artificial Intelligence Observatory; expert in new technologies, co-author of the e-court concept, originator of the electronic delivery confirmation (currently being implemented in the Ministry of Justice), author of the electronic filing office concept and amendments to the Code of Civil Procedure, parliamentary expert, lecturer, author of dozens of publications (including monographs and foreign publications, bestsellers, e.g., co-author of Cyber Law - published in New York, Tokyo, Sydney, Amsterdam, London). Author of the monograph Blockchain and Law 2018.

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dr Inez Okulska

Researcher and co-creator of AI models, affiliated with, among others, CampusAI. An automation specialist and literary scholar, translator - also from non-human to human language, editor-in-chief of hAI Magazine, she lectures on artificial intelligence and beyond at many universities (including PW, ALK, SGH) and on various stages, including those with a broad reach (TedX, I Love Marketing), and as a guest speaker overseas (Harvard, Stanford, UCSD). She has been nominated for the Top10 Women in AI in Poland and the Top10 Women in Data Science.

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Conference Program

9.00 – 9.15 Conference opening

9.15 – 11.00

Keynote speaker: Dr. hab. Michał Krzykawski, prof. UŚ

"Communication possibilities under the pressure of generative artificial stupidity."

Keynote speaker: Dr. hab. Dariusz Szostek, prof. UŚ

"Digital relationships: AI versus emotions."

Keynote speaker: Dr. Inez Okulska, Campus AI, hAI Magazine

11.00 – 11.30 Coffee break

11.30 – 13.00 Thematic sections

13.00 – 14.00 Lunch

14.00 – 15.30 Thematic sections

15.30 – 15.45 Coffee break

15.45 – 17.15 Thematic sections

17.15 – 18.00 Summary and closing of the conference


  • Media Studies (40 points)
  • Zeszyty Naukowe Akademii Górnośląskiej im. Wojciecha Korfantego w Katowicach (70 pkt)
  • Scientific monograph published by Akademia Górnośląska im. Wojciecha Korfantego w Katowicach (20 pkt)
  • Newsline Publishing - monograph (80 points)
  • Journal of Economics and Management of the University of Economics in Katowice (40 points)
  • Studies in Risk and Sustainable Development of the University of Economics in Katowice
Editorial Requirements

Scientific Zone

Opportunity to publish selected articles presented during the conference in the following journals:

The basis for the qualification of an article for publication is the sum of the evaluations of two reviewers and the decision of the Scientific Council of the Conference. Negotiations are currently underway with high-impact publishers. The organizers will promptly inform registered participants of the outcomes.

  • Submission of conference participation with a paper – 06.09.2024
  • Notification of paper acceptance – 10.09.2024
  • Submission of conference participation without a paper – 10.09.2024
  • Payment by participants attending the conference with a paper – 13.09.2024
  • Payment by participants attending the conference without a paper – 13.09.2024
  • Sending the detailed program to conference participants – 16.09.2024
  • Submission of article text – 30.10.2024
  • Notification of article acceptance for publication in a specific journal or monograph – 29.11.2024
  • Submission of articles revised according to reviewers' comments and adjusted to the editorial requirements of the specific publisher* – 31.12.2024

1000 PLN – covering the costs of in-person participation with a paper (900 PLN for PTKS members) - presentation and publication of the paper after receiving positive reviews, lunch, coffee breaks

600 PLN – price for doctoral students covering the costs of in-person participation with a paper (540 PLN for PTKS members) - presentation and publication of the paper after receiving positive reviews, lunch, coffee breaks

700 PLN – covering the costs of online participation with a paper (630 PLN for PTKS members) - presentation and publication of the paper after receiving positive reviews

500 PLN – covering the costs of in-person participation without a paper

200 PLN – covering the costs of online participation without a pape

*(depending on the qualification by the Reviewers)

Organizing Committee


Chairwoman:

dr Marta Adamczyk, Akademia Górnośląska


Vice-Chairwoman:

dr hab. Anna Adamus-Matuszyńska, prof. UE w Katowicach

Vice-Chairmen:

dr hab. Dariusz Tworzydło, prof. UW

dr hab. Waldemar Rydzak, prof. UE w Poznaniu


Members of the organizing committee:

Nina Chojnowska

Kamil Olechowski

Małgorzata Rutowska

Małgorzata Wydrzyńska

Aneta Zając


Contact Information: Małgorzata Rutowska (Akademia Górnośląska)

e-mail: konferencjaPR@akademiagornoslaska.pl

tel. + 48 32 357-05-15

Scientific Committee

prof. dr. hab. Janusz W. Adamowski, UW

dr hab. Jacek Barlik, UW

prof. dr hab. Przemysław Deszczyński, UE w Poznaniu

dr hab. Sławomir Gawroński, prof. Wyższej Szkoły Informatyki i Zarządzania w Rzeszowie

prof. dr hab. Iwona Hoffman, UMCS

dr hab. Monika Kaczmarek-Śliwińska, prof. UW

prof. dr hab. Filip Kaczmarek, PTPN

prof. zw. dr hab. inż. Leszek Kiełtyka, Akademia Górnośląska

dr Konrad Ciesiołkiewicz, Uczelnia Korczaka

płk rez. dr Dariusz Kryszk, Akademia Sztuki Wojennej, Zakład Komunikacji Strategicznej

prof. dr hab. Ryszard Ławniczak, WAT w Warszawie

prof. dr hab. Grzegorz Mazurek, Akademia Leona Koźmińskiego

prof. dr hab. Jerzy Olędzki

dr hab. Agata Opolska-Bielańska, UW

prof. zw. dr hab. Jan Pyka, Akademia Górnośląska im. W. Korfantego w Katowicach

dr hab. Monika Przybysz, prof. UKSW

dr Małgorzata Ruprich, prof. Akademii Górnośląskiej im. W. Korfantego w Katowicach

dr hab. Zbigniew Spyra, prof. UE w Katowicach

dr Anna Staszewska, prof. Akademii Górnośląskiej im. W. Korfantego w Katowicach

dr Joanna Strzelczyk-Łucka, prof. Akademii Górnośląskiej im. W. Korfantego w Katowicach

dr hab. Dariusz Szostek, prof. US

dr hab. Jacek Trębecki, prof. UE w Poznaniu

prof. dr hab. Krystyna Wojcik







Costs of participation in the conference:

Important Dates:

Payment Details:

Bank account number: PL 82 1050 1214 1000 0090 8200 0671

Akademia Górnośląska im. Wojciecha Korfantego w Katowicach

Title: "First Name and Last Name - Public Relations Conference"

Participation Form:

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