"I never gave names much thought—until I had to choose the ones my own children would carry for a lifetime."
-Sarah Martini
Naming your baby is a big deal—and there’s a lot to think about. From meaning and flow to family ties and future nicknames, every detail matters.
Make the right baby name choice with confidence—because this is one decision that lasts a lifetime.
Request my top tips for choosing the perfect baby name!
BABY NAME CONSULTANT
Choosing a name is a deeply personal process, so at first, I found it surprising that there is such a huge demand for this service—to help parents find a great name for their baby. But of course, there is a lot involved and parents want the help to curate their options.
Sarah Martini
What we name our children is often one of the most heartfelt choices we make. It’s the beginning of their story—one that carries culture, personality, and love.
Research shows that names can influence how people are perceived, especially in professional spaces. Familiar, traditional names often show up in CEO roles. But that doesn’t mean those names are the only path to success—or the right choice for every family.
About Sarah Martini
In addition to her role as the resident baby name consultant for The Club of Names, Sarah Martini is an accomplished event coordinator with an impressive global résumé. Most recently, she served as an onsite coordinator for the highly anticipated Paris Olympics, where she played a key role in ensuring smooth logistics and seamless experiences for executives and VIPS, as well as people who had saved for years for the experience of a lifetime and Olympic families who were stoked to see their kids compete. Her expertise in large-scale international events also includes the Beijing, Vancouver, and London Olympic Games—each of which deepened her passion for uniting cultures through shared moments of celebration and excellence.
With years of high-stakes coordination under her belt, Sarah brings precision, creativity, and calm under pressure to every project she touches. Now, she has her sights set on contributing to the upcoming U.S. Olympics, which would be a full-circle moment as the games are set to take place near her hometown of Redondo Beach, California. For Sarah, the opportunity to bring her Olympic experience to an event in her own backyard would be both a professional milestone and a deeply personal honor.
Request my top tips for choosing the perfect baby name
The truth is, a name doesn’t need to sound a certain way to be powerful. When it’s chosen with meaning, intention, and love, it becomes something far more lasting than a trend. It becomes identity.
So whether it’s classic, unique, or deeply rooted in your heritage, trust the name that feels like home to you. Your child’s future won’t be shaped by how easy their name is to pronounce—but by how deeply they’re loved and supported.
Request my top tips for choosing the perfect baby name
Naming your baby is a big deal—and there’s a lot to think about. From meaning and flow to family ties and future nicknames, every detail matters.
Make the right baby name choice with confidence—because this is one decision that lasts a lifetime.