Welcome to The Longhorn Team Landing Page!

If you have found your way here, then the chances are that you are looking for somebody to help you with some sort of sales or marketing project.

Well Our Services include....

Data Management - Collating, Cleaning, Building (Data-Scraping), Segmenting, CRM Design and Management

Email Marketing - Comprehensive Email Marketing Plans (EMP), Content Creation, Landing Page Creation, Managing Email Marketing Platform (mailing lists and reports), Scheduling & Sending

Telemarketing - Direct, Team Training and Management, Strategy

Marketing Review and Plans- Business Review, Marketing Plans and Management, Team Mentoring

Getting the data right and then managing it correctly is the most important thing of any sales and marketing project.

If you don't know what door you are going to need to knock at (more on this analogy later), how many doors are in the street and who if anybody is at home...what is the point?

Most companies have their data held in a various places - back office, old and out of date CRM systems, Excel and Outlook, sales ledger history, and just in peoples heads!

Its often incomplete in terms of contact gaps for known customers - You have the buyer and the contact in accounts, but who is the Network Manager or Operations Director, do they have satellite branches and are they growing or shrinking?

Information to help you aggregate the customer sales potential.

But also incomplete in terms of other Companies and contacts that you could and should be targeting, the size of the market, potential prospects and any historic engagement with them.

The Longhorn Team will get your data sorted

- Clean and verify in-house data

- Segment into agreed verticals

- Find contacts to fill the gaps in contact data

- Design and populate meaningful CRM solutions

- Use Data Scraping tools to define the total market and grow contacts at an agreed rate.

Click on the green door to find out more!

Email marketing fails for so many businesses, not just because their expectations are that it is a magic silver bullet - that will somehow drive business to their door.

But, mainly because they send drab, boring emails that are not relevant to most of the audience, with subject lines that, frankly discourage anybody, apart from the dullest, from reading!

Going back to the door analogy, (but from the other perspective) - There is a knock at the door, you answer, to find a Jehovah's witness standing there, speaking to you in drab monotone Swahili - In this unlikely scenario; you are also a newly ordained Catholic Priest......are you going to bother listening to anything they say?

Emails should be short and engaging (even challenging or controversial sometimes), focusing on the why - Why is the email information useful, why do I need to engage and find out more about this company?

Not the What - Where was it made, how many colours does it come in and a BOGOF special offer - You are giving away your profit to customers

You should have an EMP with content designed and relevant for each of your segmented verticals.

And not just product and service - tell them about you and your business, tell them about the sort of people they will be dealing with - Build brand awareness!

The Longhorn Team will get your email marketing working

- Using managed data create an EMP for all of your verticals

- Create Email content that is relevant for each audience

- Create generic Landing Pages to support email campaigns

- Use Email Marketing platforms (Cube, MailChimp, Hubspot) to implement EMP

- Review openings reports and feed to direct sales activity

- Maintain mailing lists

Click on the open door to find out more!

The British hate being sold to...in other countries it is a noble profession, in the UK it is about as well respected as saying you are a politician!

Back to the door analogy - Imagine you have knocked on the door, it opens, only for you to then find another door to overcome, which is much more resilient - Wouldn't it be easier to nip around the back way, by lowering the resistance?

Telemarketing to follow up 'low-hanging fruit' (targets who have engaged with email marketing messages) is often poorly done - With no clear objectives set, operatives not trained to stay in control and, Chameleon like, adapt to an audience.

"How are you today!

Sums up the macho, gung-ho "Just get on the phones" attitude - seeing operatives parroting scripts that are written by morons to be read by morons.. Everyone they speak to immediately know that they are being sold to - resistance heightens rather than reduces.

Keep it simple, show you are human, even add a bit of humour, in essence you are asking variations of the same simple question...

"We know you are buying the products or service we sell, how can we get you buying it from us"

Manage the conversation and make reasonable suggestions, where you gradually prospects down the 'Commitment Path' and use your CRM.

Remember every open opportunity must have an action - this one really annoys me!

The Longhorn Team will get your telemarketing delivering results

- Undertake specific offsite outsourced projects

- Work onsite to help train a team

- Run telephone technique and training programmes

Click on the door being kicked in, to find out more!

Its not rocket science - You are all clever people running your own businesses or departments.

Its just that your work has lots of moving parts, where the marketing and sales activity and strategy is just something that has grown around you organically.

Sometimes, having somebody from the outside with a different set of skills and a proven track record in delivery, and most importantly the time, can provide that additional focus that will help you put in place a proper plan for your marketing.

The Longhorn Team, will help you put in place the right plan.

- Full business reviews

- Sales and Marketing Reviews

- Presentation of reports and findings

- Detailed action plans

- Ongoing mentoring and support

Click on the door with sky behind it to find out more.